Advertising-Supported Software Model Needs Clean and Safe Solution

Xun Jiang

For most software companies, paid license model is the main revenue stream currently. This model will still run for years. But that does not mean software companies can rest on laurels. Competitions from open source and freeware push software companies, especially consumer software companies to consider advertising-supported model, which means delivering software free of charge and get revenue through advertisements.

Microsoft ever considered to deliver some of their products as ad-funded products. The software community still wonders whether Microsoft will consider ad-supported software model again. Other than Microsoft, some companies already use advertising-supported model, for example, Yahoo Messenger, Speedbit DAP. I would predict more and more software companies are going to use advertising-support software model in the near future.

Succesful Criteria for Advertising-Supported Software

If a company wants to take advertising-supported model, what should be the first consideration? The answer is trust and safety. The reason is obvious. The advertising-supported software needs to deliver trust and being trusted by user. The advertising-supported software should be safe. Then how to gain the trust and safety? Like most websites use Google's advertising solution, I believe the trusted and safe third party solution is the best choice for most companies.

Younexus Clean and Safe Advertising Solution

Younexus offers clean and safe advertising solution for software. The way Younexus Advertising works is very similar to advertising through TV. Software bundle with Younexus advertising component is like a program played in television. The ads shown are based on the nature of program rather than the user's preference or browsing habits. So Younexus does not use any user data to target ad audience. Consequently, Younexus does not grab any user data either. What Younexus does is to get ads from server and display it on software GUI.

Additionally, Younexus has strict security requirements for software vendors participating Younexus Advertising Program. Their security experts checks each software component to ensure that it doesn't contain any spyware, virus, rootkit or Trojan.

Related article: Why Younexus can succeed?